Quick facts
- £23,204 spent
- 3,044 orders generated
- £215,207 revenue
- 9.28 ROAS
In 2021, we partnered with Floom, a leading bouquet e-commerce brand, to run a focused digital advertising campaign. Floom was already thriving in the UK and US flower markets, but this time, they had two goals:
- Test the waters with fresh produce boxes
- See how effective our ads could be at boosting their flower sales
Floom wanted a paid social campaign with a modest budget of around £8,000 per month for three months, so we concentrated on Meta Ads across Facebook and Instagram.
We collaborated closely with Floom’s designer on the ad creatives. They produced dozens of eye-catching images and simple videos that highlighted the products beautifully.
This is our approach to paid social: start simple so we can test dozens of variations and uncover what resonates. Once we find the best combination of creative and message that maximises clickthroughs, we can elevate the campaign with more polished ads.
The results were fantastic! From an ad spend of £23,204, we generated an impressive £215,207 in revenue across 3,044 orders. That’s £7.62 per order and an average order value of £70.70, resulting in a 10.77% acquisition cost and an enviable 9.28x return on ad spend.
And we believe these numbers can only get better. With a bigger budget, further creative testing, and perhaps some customer experience optimisation on the Floom website, we’re confident we could drive even more orders at an increasingly efficient cost per acquisition.
