Quick facts
- Customer journey re-designed
- HubSpot account adjusted to suit
- Care taken to not affect business as usual
- Team training delivered
- Stabilisation achieved
A premium rental brand from the renowned Canary Wharf Group, Vertus embodies luxury in the build-to-rent sector, with three stunning properties—8 Water Street, 10 George Street, and the iconic Newfoundland—located on the prestigious Canary Wharf estate.
When Incremental came on board in late 2021, Vertus had seen impressive growth, rapidly expanding to over 1,000 units. But the sheer pace of this growth, combined with the upheaval of the pandemic, meant their HubSpot platform was struggling to keep up with their ambitions.
Despite immense popularity and a flood of inbound enquiries, Vertus hadn’t yet unlocked the powerful automation capabilities that HubSpot could offer. That’s where our CRM services came in.
Our approach
We began by conducting a thorough audit of Vertus’s HubSpot account, examining existing workflows, identifying key strengths, pinpointing bottlenecks, and revealing opportunities for improvement.
With clear priorities in place, we undertook a full-scale refinement of Vertus’s HubSpot experience, spanning the Marketing Hub, Sales Hub, and an Operations Hub implementation. Our focus was on creating a streamlined, efficient system that enabled their team to manage enquiries effortlessly, drive leads through the pipeline, and close deals faster—all underpinned by comprehensive, hands-on training.
The results
Just 12 months later, Vertus reached an extraordinary milestone: by the end of 2022, their properties were 100% let—a true testament to the power of a finely-tuned digital ecosystem.
Today, we’re proud to continue our partnership with Vertus, providing ongoing support and training as they continue to set new benchmarks in luxury rentals.
