WHY CONTENT MARKETING?

Content is king — that's still true today. A great blog, written and optimised for search engines, can be a hugely valuable asset for your business.

Because content marketing done well can lead to a humble blog climbing the search engine rankings to the no.1 spot. When it's there, you'll notice the difference! With the right search term, you could see dozens of extra visitors hitting your website every day! Hundreds on the super competitive keywords.

Our approach is straightforward: find out what your customers are searching for online (we always research, we never guess), write the best piece of content to answer that question, optimise it for search engines, and let it loose!

It will take time to climb the rankings, but all of our content is designed to be evergreen, so you'll keep reaping the benefits into the future.

CASE STUDY

Essential Living

We ran a highly successful content marketing campaign for Essential Living, where we produced 100 blogs targeting competitive keywords around renting, London lifestyle and apartment life.

No.1

62%

Top 3

77%

Top 10

91%

We not only saw the vast majority — 77% — achieve a top 3 position, but a whopping 62% of the blogs we created hit the number 1 spot!

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pageviews from these blogs

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leads from blog traffic

These blogs led to additional half a million pageviews on Essential Living's website. And, perhaps most importantly, the traffic from these blogs also converted into leads, delivering ROI.

We have worked with Incremental over a number of years. Incremental were the driving force in building our SEO and content generated leads and I would highly recommend them across all marketing disciplines.

NICK WOODWARD

Director of Lettings, Essential Living

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